Faster Answers.
Shared Insights.
Zero Dashboard Backlog.

The way people ask questions has changed. Your analytics stack hasn’t.  Now, every employee, from analyst to CEO, can explore enterprise data in plain language, run complex analyses, and apply their own business rules in real time. No SQL. No tickets. No BI backlog.
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When questions change faster than dashboards

Dashboards were built for predefined questions. Updated on a schedule.

But today, the most important question is the next one.

  • What changed?
  • Why?
  • Who’s impacted?

When every new question becomes a ticket, analytics slows down the business.

Backlogs grow. Spreadsheets multiply. Metrics drift.

Meet AIDA, Your AI Data Assistant

Ask a question. Get a chart. Get an explanation. Keep going. No waiting. No handoffs.

The AI Data Assistant works the way modern teams do:

  • Iterate in real time
  • Share the same definitions
  • Stay aligned as priorities change

A better outcome for everyone

Speed & clarity for business teams

Speed & clarity for business teams

Ask questions in plain language and get charts and explanations instantly. No SQL. No waiting.

Focus & repeatability for BI teams

Focus & repeatability for BI teams

Reduce one-off dashboard requests and invest in the metrics, models, and definitions that scale.

Alignment & trust for the business

Alignment & trust for the business

Standardize what metrics mean in packaged data products, so Revenue, Active Users, Churn, and SLA performance stay consistent across tools, teams, and decisions.

AI Agents that understand your business

Give AI agents company-specific definitions, rules, relationships and key metrics to quickly give agents the context they need to understand your business.

Data you know you can trust

Everything starts with a strong foundation

  • Clear ownership
  • Strong governance
  • Packaged into trusted data products

Empower the business without compromising control.

Apply built-in analytical skills

Correlation
Understand what moves together.

Forecasting
Project trends and anticipate what’s next.

Drill-down
Start high level and explore the drivers beneath.

How It Works

Connect to All Your Data:

Bring together data from across your organization wherever it resides, so teams can explore everything in one place. No silos. No blind spots.

Add Shared Business Context:

Define metrics, dimensions, and logic once and reuse them everywhere. When everyone works from the same definitions, answers stay consistent across teams and tools.

Start Asking Questions:

Ask questions in plain language and get instant visual answers. Drill into trends, explore what changed, and get alerted to anomalies, without waiting on dashboards or BI tickets.

BI Was Built for Reports.
AI Was Built for Answers.

Before (BI Era):

  • Prebuilt charts
  • Ticket-based requests
  • Scheduled refreshes

Now (AI Era):

  • Natural-language questions from anyone
  • Real-time driver analysis
  • Dynamic drill-downs
  • Iterative exploration
Ready to give every team instant answers without losing control?
• Talk to a solution expert  
• See conversational analytics live demo  
• Explore AI-augmented decisioning
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