Building a complete Customer 360 with Starburst
Pursuing a Customer 360 (C360), which maintains a complete view of all data relating to a given customer, is appealing to any organization. The more you know about your customers, the better equipped you are to anticipate and satisfy their needs and offer the right products and services at the right time. However, achieving that 360-degree view has proven to be challenging, and given the resources required and the technical challenges involved, leading analysts have questioned the pursuit of Customer 360s as a strategy. In this ebook, we explore how Starburst is helping organizations across industries finally achieve their customer 360 by connecting their distributed customer and related data and running extremely fast analytics to extract meaningful insights. In this ebook, you’ll learn:
- How organizations like Assurance, Priceline, Optum, and a Fortune 50 telecom company use Starburst to enhance customer experiences and improve marketing and sales performance.
- How Starburst delivers on the elusive promise of Customer 360 by simplifying the data architecture, connecting all relevant data, and accelerating the time to insight.
- Top considerations when building or updating your Customer 360.
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