New revenue streams, real-time analytics, and higher customer satisfaction

Aerospike Inc. is the real-time data platform leader serving Fortune 500 companies and government entities around the world. The company provides a fast NoSQL database, which is extensively used for low latency and high throughput use cases in ad tech, financial services, telecommunications, and other verticals. 

Though Aerospike provides the ideal platform for data analysis, performing data analysis requires cumbersome data extraction and programming knowledge. Data auditors, data scientists, and data analysts needed SQL access to view and analyze Aerospike’s real-time NoSQL data. 

As more data is ingested and held in Aerospike, customers wanted to open up that data for reporting and analysis without having to move it to other repositories. These additional data users faced challenges in accessing data held by Aerospike: 

• Users don’t have the programming skills, which makes moving data out of Aerospike’s database into other repositories difficult. 
• Replicating data to other repositories increases storage and ETL costs. 
• Clients can have multiple Aerospike instances, all of which require  replication. 

Without data federation allowing ease of analysis directly from Aerospike platform, customer satisfaction and retention rates are impacted, and net new sales, margins, and total contract values are reduced. 

Partnering with Starburst to gain data federation capabilities and remove ETL was a natural next step. 

Within weeks, Aerospike embedded Starburst Enterprise into its product and brought to market a new product line that provided real-time analytics at the edge: Aerospike SQL Powered by Starburst. 

Aerospike SQL Powered by Starburst enables Aerospike’s clients to:

• Perform in-place analytics. 
• Create and view dashboards of all datasets.
• Configure connectors to deliver massive parallelism, predicate pushdown, and secondary indexes. 
• Deploy on-prem or in the cloud.

Aerospike can now offer all of its current and future clients a simple and powerful way to quickly analyze their Aerospike-specific data with SQL. This premium solution is offered to Aerospike’s clients alongside the core NoSQL data solution.

After embedding Starburst Enterprise into its product, Aerospike has realized several benefits:

Enhanced product offering. The new product line, Aerospike SQL Powered by Starburst, brings new value to the company by boosting query performance and offering real-time analytics on massive amounts of Aerospike data.

New revenue streams. Aerospike SQL Powered by Starburst lets anyone query data with popular SQL-based BI and analytics tools, which allows Aerospike to reach a broader customer base and open up a new revenue stream for clients with a data mesh environment.

Improved customer satisfaction. The new product offering has increased Aerospike’s customer satisfaction and customer retention rates. In addition, customers have access to best-in-class support offered by Aerospike and Starburst.

Speed to market. Aerospike has gained a competitive advantage in the industry by partnering with Starburst’s Trino experts to get their new solution to market within a few weeks, and benefit from increased revenue margins. 

“Our customers are so much happier now,” says Hensarling. “We’re providing the perfect value for them.”