The data lies (and truths) – Datanova 2023

Albert Einstein said, “The definition of insanity is doing the same thing over and over again and expecting a different result.” At Starburst, we believe the pursuit of trying to centralize all of your data is the definition of data insanity. It cannot be achieved, and the continual pursuit of a single source of truth has wasted millions, created complexity, and delayed decisions. In this keynote, Starburst co-founder and CEO Justin Borgman will share his perspective on why companies have continued this pursuit, why now is the time to change, and how to move forward to get different (and better) results.


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